Instagram is a photo and video-sharing social networking social media site owned by Facebook. Authors that put out a lot of video and photographic content will probably find this social media platform a good fit.
Instagram allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. Posts can be shared publicly or with pre-approved followers. You can browse other Instagram users’ content, using tags or location. And you can view trending content because why not copy ideas from other social media.
Instagram demographics
According to The London School of Economics and Political Science, Instagram has 600 million monthly active users with 150 million people using Instagram Stories every day. There are no up to date country-specific figures but the last confirmed UK statistic stands at 14 million monthly active users, which is highly likely to have increased.
Instagram tends to be more popular with females than males. About 68% of Instagrammers are female. Overall, 38% of female internet users are on Instagram compared with 26% of male internet users.
Of Internet users aged between 18 and 29, 59% use Instagram. In the 30 and 49 age bracket, 33% use Instagram.
According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.
Getting started with Instagram
1. Download the app
Instagram is social media for the smart-phone generation (most users are under 35). To use it, you need to get it on your phone.
2. Fill out your profile
You do have a website or blog, right? Make sure you drop a link in the appropriate field.
Your bio is the first thing people learn about you, so take the time to write a good one.
3. Follow some people
Start with people you know and then move on to users who are also authors. Try and find those with a large active following. It will likely be a good idea to model your posting on theirs.
For more getting started with Instagram tips, try this blog post.
See our Instagram case studies.
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