List building

If you ask hard-core marketers, they will tell you that your email list is just about the most important part of a marketing effort. In this section, we will take the briefest of looks at how you can build your list.

A list needs somewhere to live. If you have an Author Buzz blog, we provide the very excellent Inbound Now trio of plugins. They enable you to create forms to capture leads, follow up with emails, and generally get the ball rolling. They do not, however, allow you to send emails. You will need another service for that.

Some example third-party services include:

Make your signup form

Once you have somewhere for your list to live, you will want to create a signup form. Here is ours:

[inbound_forms id=”322″ name=”Get Updated”]

Now do, um, something?

Look, the truth is that I cannot teach you how to build a list. I have never done this. I avoid getting on email lists like they carry the black death. I hate email and wish it had never been invented. If not for using email to get access to stuff when I forget my password I would delete all my email accounts right now.

Anyway, if you Google “list building” you will find guides that can teach you list building far better than I can. That said, a monkey could teach you more than me.

Chimpanzee seated at typewriter
This guy knows more about lists than me.

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