Tag: readers
Readers don’t need more books
Readers don’t have a new book need; they have a trustworthy author’s need. There’s no shortage of books a reader could buy – more than they could read in ten lifetimes. What is in short supply are authors they can trust to deliver a good read every time.
The reader onboarding problem
We authors have but one problem – reader onboarding. Once a reader loves one of your books, they are on board to read the rest. The challenge you are trying to solve is the reader onboarding problem. This is what an author platform is for.
You were never selling books
As an author, your job has never been to sell books. Readers don’t buy books; they buy trust in an author. That’s what you are selling – trust. A reader who trusts you not to waste their time but actually deliver a good read will buy every book you write.